Fitness? Simpler to be their infrastructure. But even that success was beginning to wear thin, for as profitable as it is, there is only so much room for innovation there.įor years they must certainly have kept an eye on the trends, watching to see whether they some new development or another was worth adopting. On the other hand, their cloud business is very strong, and they’ve increasingly shaped the company and its products around that premise. Their bids to get into mobile, search and hardware have all either stalled or fallen flat, and numerous product experiments have failed to penetrate their respective markets. Though Microsoft’s business is sound, you could be forgiven for thinking they’ve been spinning their wheels somewhat. And it’s not hard to see why: He clearly believes this is the biggest, perhaps the only advance in computing that has truly mattered in over a decade. In the company’s annual report, he pens a letter to shareholders bigging up AI in every way. In case you weren’t sure how Microsoft felt about AI, CEO Satya Nadella is here to tell you: they like it.
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